Confidential · Exclusive Partnership
Every Nike piece
is already touching
millions of people.
We built the intelligence layer on top.
101 PATENT CLAIMS · MARCH 2026
The Problem
Nike knows
where it ships.
Not where it lives.
MFG
FACTORY
SHIP
SHIP
BUY
PURCHASE
∅
NOTHING
$180B
offline ad market
Zero attribution
0%
post-purchase data
Where? Who? When?
∞
physical impressions
Walking around. Invisible.
The Product
Point.
Scan.
Discover.
No app. Any phone. Instant.
10–25 codes captured
8 cards per scan
QR CAMO
LIVE
CODES DETECTED
12
VIEW DISCOVERY →
DISCOVERY FEED
12 results · Nike Hoodie
NIKE · VERIFIED
Air Max 2027 Drop Alert
Early access. Scan holders only.
LIKE
SKIP
THE STATIC · MUSIC
Unreleased EP — Scan Only
24hrs early for scan holders.
AXIS · EVENTS
Friday Night NYC
3 events. VIP Level 2 access.
← SKIP
LIKE →
Consumer Experience
Content that exists
nowhere else.
Exclusive Drops
Only accessible by scanning the garment.
Local Events
Your city. Tonight. Geo-aware.
×7
Scan Streaks
Day 7 unlocks exclusive content.
#23
OG Status
"You were scanner #23. Ever."
8 results
LIVE
STREAK DAY 7 ×7
Exclusive content unlocked
Premium tier activated
NIKE DROP
Air Max 2027 · Early Access
127 scan holders. Thursday.
THE STATIC
Unreleased EP — scan only
Midnight. 24hrs early.
AXIS TONIGHT
Friday Night NYC
3 events. VIP access.
Retention
61%
return within 48 hours.
Same hoodie. New content.
RETENTION LOOP
1
See the pattern
2
Scan → instant feed
3
Exclusive payoff
4
Streak builds
5
They come back. 61%.
Total Scans
47,291
today
↑ 23% vs yesterday
Per Piece
55.8
avg scans / piece
↑ 8% WoW
Devices
31,844
61% return
34% open rate
Engagement
4.2
cards / session
Peak 9–11 PM
TOP PIECE THIS WEEK
214×
SIGNAL Hoodie · Brooklyn, NY
One piece. One week.
The Product · In The Wild
847
PIECES IN WILD
34
CITIES LIVE
47,291
SCANS TODAY
SHORTS
QR Camo pattern all-over print
LEGGINGS
Pattern embedded at print
HOODIE
61% repeat scan rate
BUTTON-DOWN
55.8 avg scans per piece
BOMBER JACKET
Any garment. Any surface.
BASKETBALL SHORTS
214 scans · one piece · one week
QR CAMO · BRAND DASHBOARD
SIGNAL — Live Brand View
LIVE
Today's Performance
Total Scans
47,291
across all pieces
↑ 23% vs yesterday
Unique Devices
31,844
61% repeat scanners
↑ 8% WoW
Network Earned
$2,847
paid to piece owners
$0.031/scan
Avg Engagement
4.2
cards per session
34% open rate
Scan Volume · 24 Hours
Peak 9–11 PM · 847/hr
12AM4AM8AM12PM4PM8PMNow
Top Cities
New York, NY
34%
Los Angeles, CA
22%
Chicago, IL
18%
Atlanta, GA
12%
Miami, FL
8%
Other
6%
Code Heatmap 5×5
Content code
Attribute code
Position marker
Feed Engagement
SIGNAL
16,247
41% liked
34% opened
THE STATIC
11,832
38% liked
28% opened
AXIS
9,445
29% liked
22% opened
VERDA
7,203
35% liked
18% opened
Value Per Scan
Sponsor
$1,418
today
→
Wearers
$944
earned
→
Platform
$473
margin
LIVE SCAN FEED
Live Network
The scan layer
is already global.
47,291
SCANS TODAY
Across all pieces
34
CITIES ACTIVE
No paid media. Organic.
847
PIECES IN WILD
All live. All updating.
NETWORK IS LIVE
What Nike Has Never Had
Four signals.
Zero prior art.
Post-Purchase Location
NYC 34% · LA 22% · Chicago 18%
Where products actually live — not where they shipped.
Zone Intelligence
Front 74% · Back 18% · Insole 2%
Which part of the product drives attention.
Behavior Patterns
Peak 9–11 PM · 847/hr · Friday
When and how consumers engage with the product.
↺
Loyalty Signals
61% return · 55.8 scans/piece avg
No CRM. No opt-in. Fully anonymous.
Dynamic Control
One update.
Every piece. Now.
SALE
Black Friday → all pieces → sale
DROP
Air Max 2027 → launch page
★ COLLAB
Travis Scott → all pieces instantly
847
pieces in the wild
↓
DASHBOARD UPDATE
UPDATE ALL 847 PIECES →
↓
LIVE IN SECONDS
847 pieces
No reprint. No recall.
Market
The wind is already
at our back.
$180B
Offline Ad Market
Zero attribution. Every impression unverified.
2027
EU Digital Product Passport
QR/NFC mandatory on all EU fashion. QR Camo is the intelligence layer.
$685M
Nike × RTFKT
Nike already paid to own the physical-digital bridge. QR Camo is what that looks like at scale.
Ralph Lauren: 200M garments with QR codes. Brand-broadcast only. Zero personalization.
QR Camo is what that becomes with intelligence.
The Moat
101 patent claims.
Filed March 2026.
Utility Patent (Pending)
Multi-code lattice. Network attribution. Post-deployment modification. 19 independent claims.
Design Patent
Visual aesthetic separately protectable. Apple v. Samsung: design = 99% of damages.
Trade Secret
Routing engine server-side only. No client exposure. No source maps.
101
PATENT CLAIMS
Filed · March 19, 2026
"Adidas cannot
license this."
Exclusive licensing available now.
The Ask
One SKU.
One season.
We build the rest.
PILOT
One product line. QR Camo at manufacturing. Zero factory disruption.
90 DAYS
Real data. Real attribution. You see everything from day one.
EXCLUSIVE
We go dark with Adidas while you pilot. The deal is the deal.
UPSIDE
License or acquire. You set the terms. We set the floor: $10M pre-money.
LIVE DEMO
qrcamo.pages.dev
Working app. Real scanner.
CONTACT
Eric Dennis
eric@thisisagoodsign.com
The scan layer for physical apparel exists.
The question is who puts their name on it.
IP STATUS
101 Claims · Patent Pending
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