Confidential · Exclusive Partnership
Every Nike product
is already touching
millions of people.
We built the
intelligence layer on top.
101 PATENT CLAIMS · MARCH 2026
The Shift
The world learned to scan.
Nike hasn't started listening.
7B+
QR scans per day globally
Up from 1.5B in 2020. The habit is formed.
89%
of consumers have scanned
The friction is gone. The window is now.
$0
Cost to scan. Works on any phone.
Open web app. Point and scan. Data fires instantly.
Ralph Lauren put QR in 200M garments. Brand-broadcast only. No brain.
QR Camo is what it becomes with intelligence.
QR Camo
These shoes
are scannable.
Hundreds of QR codes woven into the pattern.
Any phone. Web app. Zero friction.
Why Now
The window is open.
It won't be open forever.
NOW
The window is open
Scanning habit is formed. Infrastructure exists. First mover owns the standard.
$685M
Nike × RTFKT
Nike already paid for the physical-digital bridge. QR Camo is the missing layer.
101
Patent Claims Filed · March 2026
Utility + design dual track. Whoever licenses this owns it. Adidas cannot.
The Destination
Every Nike product,
a living connection.
01
First-party data on every sale
Every scan is a data event. Owned by Nike.
02
Post-purchase relationship
The dead zone after purchase becomes the most valuable touchpoint.
03
A living product catalog
Update any product in the wild — content, drops, campaigns. No reprint.
QR CAMO
WEARER EXCLUSIVE
EARLY
ACCESS
Air Max Day · 48hrs early.
Your shoe unlocked it.
LOYALTY REWARD
20% OFF
Next Nike purchase.
Verified wearer.
EXPERIENCE
NIKE RUN
CLUB VIP
2 miles away.
Scan got you in.
NIKEPLUS
+250 PTS
Earned just now.
4,820 total.
SCAN STREAK
DAY 3
4 days = free lace kit.
Keep going.
COMMUNITY
12,847
TODAY
Wearing this shoe.
You're in.
LIMITED DROP
TRAVIS SCOTT
× NIKE
Wearer-only.
72 hrs only.
CHALLENGE
RUN 5K IN
THESE SHOES
3.2K accepted.
Earn a badge.
CONTENT DROP
BEHIND THE
DESIGN ▶
Exclusive to wearers.
Watch now.
NEARBY EVENT
NIKE POP-UP
1.2 MI
Opens 2hrs.
Show screen.
@jay_air
i love this drop!!!!!
@solemates
scanning rn.
@kicks2024
these are INSANE.
@nike_freak
unlocked early access!!
@runner_k
earned 250pts just now.
@drop_alert
works on any phone.
@flyest_sole
genius design fr fr
@air_max_g
copped. worth every $.
@streetwear_v
QR IS the camo. goat move
@kicks_nyc
Nike just changed everything
↑ SCAN FROM PHOTO
SKIP → BROWSE FEED
Unlimited Pattern Styles and Combinations
QR Camo.
On any fabric.
Any surface.
847
Pieces in wild
34
Cities active
47K
Scans today
QR CAMO
LIVE
BRAND DASHBOARD
47K
TOTAL SCANS
61%
RETURN RATE
31K
DEVICES
$2.8K
ATTRIBUTED
TOP CITIES TODAY
New York
34%
Los Angeles
22%
Chicago
18%
Atlanta
12%
TOTAL SCANS TODAY
47,291
+847 last hour
Peak: 9–11 PM
HOURLY SCAN VOLUME
LIVE SCAN FEED
47,291 today
Brooklyn, NY
like · QRCCF01
just now
Chicago, IL
open · QRCCF07
12s ago
Los Angeles, CA
open · QRCAF03
28s ago
Atlanta, GA
like · QRCCF14
41s ago
Miami, FL
open · QRCCF02
55s ago
Houston, TX
like · QRCCF08
1m ago
RETURN RATE
61%
of wearers scan the same
product more than once.
55.8x
avg scans
per piece
214x
top piece
scanned
4.2
avg
engagement
WHERE IT'S BEING SCANNED
New York, NY
34%
Los Angeles
22%
Chicago, IL
18%
Atlanta, GA
12%
Miami, FL
8%
34 cities active · 5 countries
SCAN EVENT · JUST NOW
QR CAMO LOCKED
CODE
NIKE-QRC-07
LOCATION
Brooklyn, NY
DEVICE
iPhone 15 Pro
TIME
9:42 PM
41%
LIKE
34%
OPEN
25%
SKIP
REVENUE ATTRIBUTION
$2,847
from 847 pieces in the wild
Brand sponsorship
$1,418
Product owner rewards
$944
Platform fee
$473
$0.031 per scan · fully automated
The Engine
Data in.
Decisions out.
Every scan feeds it. It never sleeps.
GPS LOCATION
TIMESTAMP
DEVICE TYPE
BEHAVIOR
SCAN FREQ.
ENGAGEMENT
CONTEXT
DECISION
ENGINE
Geo Heat Map
Drop Timing
Wearer Profile
Behavioral Trigger
Repeat Scan Alert
Revenue Attribution
Seasonal Campaign
Beyond Apparel
Footwear.
Bags. Accessories.
Everything.
The pattern works on any surface. Every product Nike makes becomes a scannable data point.
The Moat
101 patent claims.
Filed March 2026.
Whoever licenses this owns it. This cannot be reverse-engineered.
62
Primary utility claims
Core tech, scanning mechanics, data layer
28
Supplemental claims
UX, discovery flow, multi-code capture
11
Design patents
The visual patterns themselves. Protectable IP.
One Opportunity
We're running
one pilot.
We want it
to be Nike.
3–5 product capsule. QR Camo embedded at manufacturing. 90 days live to consumers.
Nike owns the first-party data. Every scan, every location, every behavior. Yours.
Full exclusivity in footwear and apparel for the duration. Adidas doesn't get a call.
Eric Dennis
eric@thisisagoodsign.com
Patent Pending · 101 Claims